| While your massage therapy business may be | | | | amount to find out how to help themselves. This |
| going very well, you can easily add to your | | | | will impact your bottom line in a very appreciative |
| income by adding a 'hands off' facet to your | | | | way. |
| business. You may very well wonder what this | | | | After choosing your topic, jot down some notes |
| could possibly be... have you ever considered | | | | on the subject. Include everything you can think |
| writing eBooks related to your massage or | | | | of that relates to your chosen topic. Now that |
| bodywork business? Writing an eBook isn't too | | | | you've got all that information down on paper (or |
| complicated, and placing them for sale on your | | | | on your computer screen), you can organize it |
| website creates the possibility that you can be | | | | into related groups that will then form your |
| making money around the clock-even while you | | | | chapters. For instance, using the above example, |
| sleep. | | | | you may want to start with an Introduction |
| Why Should You Write an eBook? | | | | (share a little about yourself, your experience and |
| Let's face it... you can only massage so many | | | | education, and anything else you think will get the |
| bodies in a day. One way to increase your profits | | | | reader to know you a bit). Then you can either |
| is to look at developing more "hands off" | | | | do chapters based on where the massage |
| massage materials that your customers and | | | | technique is applied (feet, hands, neck, etc), or the |
| customers world-wide may be interested in. Selling | | | | type of technique (Shiatsu, Acupressure, etc). |
| information online is becoming a multi-million dollar | | | | Once you have your chapter headings figured out, |
| industry and therapeutic massage and bodywork | | | | you'll want to break each chapter down into |
| can be a part of it. Why shouldn't you be a part | | | | subheadings; then you can put each chapter into a |
| of it? The most frequently used format is the | | | | basic outline. Once your entire book is outlined, it is |
| eBook. There are no set lengths or designs for an | | | | easy to flesh it out. In the beginning do not worry |
| eBook... you are free to make your book as you | | | | about grammar, spelling or choosing the perfect |
| see fit. Some format that eBooks come as are | | | | words yet, just get the words written. After |
| PDF files, some as text files, and some as Word | | | | you're done, you can go back and edit it for |
| files. Once it is written and uploaded, customers | | | | organization and clarity. Make sure the information |
| can purchase and download it anytime they want, | | | | flows in a logical manner, and that you're not |
| garnering you profits long after you typed 'The | | | | repeating one fact while omitting another. |
| End.' | | | | Use your spell check and proofread more than |
| Advantages to eBooks include: | | | | once. Do you want to add pictures? You can |
| - Virtually no start-up costs | | | | have a friend take some photos showing the |
| - No printing costs | | | | techniques, or maybe you or someone you know |
| - No agents or publishers taking percentages | | | | can draw diagrams. Place them in the document |
| - No packing and shipping costs | | | | according to where each technique is located. Now |
| - No inventory to maintain | | | | that your eBook is almost complete, have |
| - You gain credibility as a leader in your field | | | | someone else read it that is not familiar with your |
| If you wish, you can offer it as a free gift during | | | | topic. They will be seeing it with fresh eyes, and |
| promotions for added value. | | | | can advise you of mistakes, typos, and areas |
| How difficult is it to write an eBook? | | | | that need clarification. |
| The answer to that lies in what you choose for | | | | Once your eBook is finished, upload it to your |
| subject matter. If you are a massage therapist, | | | | website. You'll want to check out shopping cart |
| and write about topics related to massage, | | | | software. There are many types available that |
| chances are writing your eBook is not going to be | | | | are secure, from PayPal to more complex |
| as hard as you may initially think. For example, | | | | systems. You'll want to find something that will |
| maybe you choose to write an eBook on "Easy | | | | allow your customers to download your eBook as |
| Massage Techniques Anyone Can Do at Home." A | | | | soon as they've paid for it. |
| topic like this may generate you income from | | | | Once your eBook starts to sell, you can always |
| clients who ordinarily may not choose a | | | | write more on related topics. Expand your library |
| professional massage or maybe can't afford one. | | | | of available eBooks, and expand your income. |
| But they may be willing to shell out a smaller | | | | |