| I've never been a big fan of business cards | | | | |
| and in Part 1 of this series of articles I | | | | They are valuable for a number of reasons. |
| outlined why most massage therapist business | | | | First and foremost, they give you an almost |
| cards simply were not a useful marketing | | | | instant boost in credibility. They do this by |
| tool. But I had a change of heart and in Part | | | | upscaling your business in your prospect's |
| 2 of this series, you found out how to add a | | | | eyes. Let's face it - they look more |
| direct response element to your card to get | | | | professional; they look higher class. |
| people calling you for appointments. | | | | |
| | | | This is particularly important in an industry |
| Now there is one further very important | | | | like massage where we are selling an |
| element that every massage therapist business | | | | intangible service. Potential customers can |
| card should have. It doesn't seem like a big | | | | kick the tires when they're checking out a |
| thing, but studies have shown that people | | | | new car, but they can't kick you. They have |
| will hang onto your business card longer and | | | | nothing to judge you on but the visual image |
| are more likely to respond... | | | | that you present. So the materials that |
| | | | represent you must be of the highest quality |
| ...if you upscale your image by having them | | | | to represent the quality of your service. |
| printed in full color on glossy stock. | | | | |
| | | | Another benefit is that people hold on to |
| Use full color business cards. Test after | | | | glossy full color business cards much longer |
| test has shown them to be worth much, much | | | | on average than black and white ones - ten |
| more than the extra expense to print them. | | | | times as long according to one survey. I |
| | | | guess because they look more expensive, |
| It's true that glossy full color business | | | | people are just hesitant to throw them out. |
| cards are a little more expensive than a | | | | |
| regular card printed on ordinary paper, but | | | | So if you're a massage therapist, business |
| the cost is inconsequential. Does it really | | | | cards you create should always be full color, |
| matter if the cost goes up three or four | | | | glossy ones and should always have a direct |
| cents per card? That's hardly going to break | | | | response element to them. |
| your bank account. | | | | |