| New York City is a top destination and hub for | | | | with future clients. The massage chair is easily |
| the world’s most prominent companies. | | | | set up and is ideal for a trade show environment |
| It’s no surprise that New York’s metro | | | | because a fully functional station can operate in a |
| area convention centers and large venues are | | | | very compact space. Chair massage therapists |
| booked with trade shows featuring the latest | | | | do not use oils or lotions, which eliminates the |
| innovations and products for a wide variety of | | | | need to undress. The massage is performed |
| applications, spanning across numerous industries. | | | | over clothing and sessions last for an average of |
| Spaces at these events are often limited and | | | | five minutes. A New York chair massage is an |
| exhibitor’s fees alone can cost thousands of | | | | excellent draw to a company’s booth |
| dollars. Advertising, furnishing and operating a | | | | because most trade show visitors have traveled |
| trade show booth is also costly, and the price for | | | | a significant distance and are on their feet for |
| transportation and lodging of employees comes at | | | | extended periods of time. These factors can |
| a premium. | | | | cause visitors to feel fatigued and lacking focus, |
| With all of the time, effort and money spent on | | | | which take away from the impact of the |
| promoting a company’s products at a trade | | | | marketing message. A free massage is always |
| show, it is imperative that the booth stands out | | | | attractive to weary trade show attendees, and |
| among the crowd. Most corporate trade show | | | | many will wait in line just to receive one. A small |
| booths offer brochures and promotional gifts to | | | | crowd gathered at your corporate booth will |
| entice visitors to spend a few moments hearing | | | | attract more attention and the time that guests |
| about what they offer. However, these tactics | | | | spend there will increase exponentially. Your |
| are proving to be less effective as a means of | | | | sales team will have an extended opportunity to |
| attracting and retaining potential clients long | | | | meet and speak with potential clients as they wait |
| enough to see a product demonstration or to | | | | for their free chair massage, resulting in a positive |
| hear the sales pitch. More often than not, | | | | effect on the number of quality leads they can |
| visitors will give most corporate booths a passing | | | | generate while providing increased exposure for |
| glance and pick up a brochure or free pen, and | | | | your company’s products. |
| then continue on their way. This makes it quite | | | | Chair massage is also a great way to garner |
| difficult for the sales team to assess whether or | | | | positive name recognition for your company and |
| not they have made a lasting impression, or | | | | products. A short, thorough session soothes |
| generated a quality lead. Spending meaningful | | | | aches and calms anxiety. Recipients of New |
| face time with a potential client is the most | | | | York massage services feel relaxed and |
| effective way to produce valuable sales leads. | | | | invigorated with an enhanced sense of wellbeing. |
| Offering a free chair massage at a corporate | | | | These feelings are long lasting and correlate |
| trade show booth is an enjoyable and cost | | | | directly with the company that provided them |
| effective marketing tool aimed at providing an | | | | with the enjoyable experience. |
| exhibitor with increased visibility and face time | | | | |