| Massage Schools are in the business of recruiting | | | | What they don't tell you is that most massage |
| students to fill their massage schools. Some of | | | | therapists start their own business which is much |
| the things that they do to try to 'sell' you on | | | | more difficult. |
| going to their massage school are: | | | | What they don't tell you is that the entry level |
| - Making you fill out forms on their website | | | | wages for massage therapists are $15 an hour |
| before giving you pertinent information such as | | | | and you only get paid that when you have a |
| how much school will cost or where can you get | | | | massage client. If there is no client you will work |
| a job | | | | at minimum wage and clean the office or do |
| - Using directories to funnel you into their | | | | other duties. |
| massage school which do the same thing - just | | | | What they don't tell you is that most massage |
| make you fill out a form and give them your | | | | therapists can only work 20-30 hours at the most |
| contact information before giving you any | | | | because of the physical demands of the job. |
| answers | | | | What they don't tell you is that you can make |
| - Running commercials in the middle of the | | | | more if you put more into your career and |
| afternoon or late at night trying to appeal to | | | | yourself. Massage school and being a massage |
| people who may not otherwise be looking for a | | | | therapist have a way of bringing up personal |
| career change | | | | issues for people. Having to learn new things and |
| - Use carefully selected images of only 'perfect' | | | | work with people in a setting where they take |
| people getting massages on beaches or places | | | | most of their clothes off and in which most |
| with a waterfall or on a cruise ship | | | | people are in pain or under stress often brings |
| - Tell you that you can make $60 an hour or | | | | with it many challenges and opportunities for |
| more as a massage therapist | | | | personal growth. It has a way of uncovering your |
| These marketing tactics focus on creating an | | | | own deeper pain and unmet needs. |
| emotional response in people and make people | | | | You can make whatever it is that you need to |
| think that massage school is a piece of cake and | | | | make if you have the desire, commitment and |
| that you will easily be able to get a job in | | | | persistence to make it happen. |
| massage. | | | | |