| In Part 1 of this article on massage therapy | | | | Make them an offer that will make people take |
| business cards, we looked at why most business | | | | action. |
| cards are pretty much useless in compelling | | | | How about this as a little two-line message: |
| someone to call for an appointment. | | | | "Get a FREE half hour massage with thepurchase |
| So how can we take a wimpy marketing tool like | | | | of 30 minutes (limit one per person)" |
| your massage therapy business card and give it | | | | Then give your business card out like crazy. Give |
| muscle? How do we put it to work so that it | | | | each of your existing clients six cards and ask |
| actually does something for our business? How do | | | | them to hand them out to people they know |
| we adapt these little cards to elicit a response | | | | who may need massage. Give them to your |
| from potential clients? | | | | family and your friends to give to people they |
| My suggestion is this... | | | | know. |
| Include a direct response message on your card. | | | | |