| These ideas are for anyone that has a small | | | | connection to that alone will attract (second |
| budget to work with or is just starting to expand | | | | chuckle). |
| into exhibiting at trade shows. | | | | 7. Wear clothes with your logo. Name tags are |
| You can even use these tips and techniques | | | | great for participants but displaying your logo or |
| whenever you are speaking or presenting -- at | | | | name is important for building your brand. If you |
| Toastmasters, delivering workshops -- or even | | | | can't afford to have them done, create your own. |
| eLearning activities. | | | | There are transfer materials made for your ink |
| 1. Have a visual point at your booth -- like a | | | | jet printers (see your office supply store), find |
| power point show or a television with a video | | | | some nice shirts/blouses, and go create. |
| playing. Put together a workshop video, even if it | | | | 8. Don't just stand behind the booth, go in front |
| isn't professional quality. People will usually not look | | | | of the booth and mix and mingle. |
| at it more than three minutes before they feel | | | | 9. Stand up behind the booth with a smile. If you |
| conspicuous and will approach you. | | | | get tired go sit somewhere else and have |
| 2. Have a picture album with success stories and | | | | someone there that has an attractive |
| pictures. Especially great for independent | | | | approachable energy. Rule of thumb is to rotate |
| professionals selling a intangible product. Pictures of | | | | the energy every 30 to 60 minutes. |
| workshop attendees having fun and doing various | | | | 10. Display your web site name big and bold in the |
| projects or eating together or a Christmas party | | | | background. Make the name a different color than |
| in your office with your clients is very connecting | | | | the "www" and the ".com". |
| and attractive. Please like to belong to things that | | | | Here's a bonus for you. How about going in with |
| they perceive as "successful." | | | | another one-person business and sharing the |
| 3. Have a drawing for something that is valuable | | | | costs. One that I like to use, is to work with |
| and attractive to them. Don't give away | | | | someone like does chair-massages. It is a big |
| something laying around your office or something | | | | attractor to people. |
| that has your ego attached, this very | | | | Oops, let me slip in another tip -- let's call it a |
| unattractive. | | | | super bonus -- for getting this far in your the |
| 4. Candy bowl. One they have to reach deep. | | | | reading and in your mindset. If you are a shy |
| Don't fill it up, let it look like there isn't much left -- | | | | person, a dead way to sell at a trade show, hire a |
| that is even more attractive. They want to reach | | | | trade show presenter. |
| in before it's all gone. They will take less too | | | | A trade show presenter is experienced at |
| (chuckle)> | | | | attracting people to your booth. Their fee may |
| 5. Hire a model with brains and a marketing | | | | seem expensive, and I said I was going to keep |
| background to assist you. Someone "very | | | | these tips in the inexpensive realm, yet then if |
| attractive." | | | | your ROI gains from it, it will pay for itself. And |
| 6. Do what they do in grocery stores, | | | | these experts on presenting at trade shows will |
| demonstrate how to use your product. Wear a | | | | pull in the people all the time. Find someone training |
| mike and have a small speaker attached. Buy the | | | | for this type of work and you might even be able |
| headset mike like professional singers use. The | | | | to barter. |