What Should I Name My Massage Therapy Business?

As a practice building consultant for holistic healthtoo ethereal, especially if your goal is to attract
professionals around the world, I've seen thenormal working class people who are stressed
entire gamut of names that people come up without. A name like 'Touched By Angels' massage is
for their practices. What I've decided is this:going to turn off a lot of prospects. It's just too
You should name your massage therapy businesson the fringes to make a lot of normal people feel
something other than your own name, somethingcomfortable.
that isn't too 'out there' and something that eitherSo, what it comes down to is having a name that
evokes a very vivid and peaceful image or thatis inspiring but acceptable to the masses.
describes your geographic location.Examples of this would be Denver Massage
This is the ideal combination of factors to get theTherapy or Massage Therapy of Denver
most leverage out of your name. Why do I say(describes the city you live in which gives people
this?immediate clarity about your location. This is a
Because if the name of your practice is Johnreliable approach that works well. If this sounds
Smith, LMT, people will immediately perceive youtoo bland for you, my next suggestion would be a
as a 'one person show' who likely works out ofname that conveys authenticity and warmth but
your basement. It doesn't appear as professionalisn't over the top.
or credible as does a real business name. YouSomething like Tranquil Touch Massage works
want to convey a perception of being BIG in yourwell, or perhaps better yet, Tranquil Touch of
business; you should be seen as a substantial andDenver. That gets your location in there as well.
successful business that is beyond just you.I hope this helps you think of the ideal name for
Your massage business name should also not beyour massage business.