| This is a question I get asked all the time! MT's | | | | of them are looking for it each month. |
| like you are wondering if it's worth spending time | | | | It is a huge benefit if you’re wanting to post |
| posting to a massage blog and whether it will | | | | to a massage blog, because all you have to do is |
| actually bring them tangible results, in terms of | | | | center each post around a specific keyword. Then |
| numbers of clients. | | | | when your target market starts looking for |
| The simple answer is "Yes", it will bring you clients, | | | | information using Google, hey presto, your |
| however, there's a few things you need to be | | | | massage blog appears in that long list. |
| aware of to actually make it work. | | | | You know your post will appeal to them, because |
| Target Market | | | | it's what they’re looking for information on, |
| Firstly, you have to know what your target | | | | and your massage blog sets you up to be seen |
| market is looking for. | | | | as the expert on that topic. Which means, |
| Without this, you can post to your massage blog | | | | provided they can find your contact info on your |
| all day and none of your potential clients will be | | | | massage blog, you are the obvious person for |
| interested enough to actually read it and call you | | | | them to call for an appointment. |
| because of your blog post. | | | | How To Write Your Posts... |
| Keywords | | | | You want to write your posts in a way that gets |
| The huge machine that is Google offers us, the | | | | people to actually call you and book an |
| lowly small business, some amazingly powerful | | | | appointment. To find out how to do this request |
| tools we can use, for free. | | | | the free 7 Steps To Instant Clients program |
| One of these is their keyword research tool. | | | | from Massage Marketing Made Easy. |
| "What’s that?" I hear you say... | | | | It will help you turn your blog into an effective |
| It is a powerful tool that tells you exactly what | | | | tool for your massage business. |
| your target market is looking for and how many | | | | |