| There is something important you should know | | | | complicated words that only us Therapists |
| about how to improve your massage advertising. | | | | understand. It turns potentially really great clients |
| It can be quite difficult when you have no money | | | | into people who pass our ads by, not having the |
| to advertise your massage business. Advertising is | | | | patience to read a whole lot of words that aren't |
| what gets clients, predominantly. After all one ad | | | | relevant to them, or, that they can't relate to. |
| can solve your problems right? Wrong! | | | | If you've done advertising like this, it's okay, don't |
| One ad can set you back hundreds of dollars- I've | | | | feel bad. All you need to do is find out what your |
| seen it happen. And I've seen the opposite. One | | | | potential clients are looking for. Who are they? |
| ad can make someone wonder how they are | | | | What do they want from massage? What things |
| going to fit all the new clients in, in the times they | | | | can you do to appease their fears about having |
| want. I know because both happened to me. I've | | | | massage with a stranger. Because that's what |
| experienced the best and worst of running my | | | | you are to them. A stranger. |
| massage business. I can say the lows are really | | | | If you want this opinion of theirs to change, you |
| low and the highs, well, they're fabulous! | | | | need to give them a reason to trust you. And in |
| The reason why ads don't work, when you are | | | | just a few minutes of ad- reading, your words will |
| marketing to the right group of people, is simply | | | | be your powerful allies. Powerful, problem solving |
| because of the wrong kind of ad. I know this | | | | headlines are a start. |
| sounds obvious, but really, some Therapists | | | | You are an intelligent and competent person and |
| advertise all wrong. | | | | with time and practice you can write great ads |
| They've got it back to front. You see instead of | | | | that generate an abundance of clients. So don't |
| advertising with the clients desires and needs at | | | | give up if you're not had a good experience with |
| the beginning; they try to "sell their expertise." | | | | marketing, just keep going. Your perseverance will |
| This is not the way to get more clients. Many | | | | pay off. |
| Therapists talk about their expertise, training and | | | | |