| A deep passion for massage and a burning desire | | | | your admiration! |
| to succeed as a massage therapist will not | | | | A massage business plan can not be without a |
| guarantee that you have a successful massage | | | | clear sales and marketing effort. Irrespective of |
| business or practice. | | | | how lovable your mum says you are, you will |
| Or perhaps you are a struggling massage | | | | need to sell yourself. Try and develop a clear, |
| practitioner worried about a lack of clients and | | | | simple yet identifiable brand that your clients will |
| prosperity. If you really want a successful thriving | | | | remember and relate to. Plan a realistic marketing |
| practice then what you really need is a great | | | | budget and always target your local area first - |
| Massage therapy Business Plan. | | | | it's cheaper and clients will be more likely to visit if |
| The essentials of a great massage business are: | | | | they don't have to travel far and don't commit to |
| getting the right mind set and attitude, | | | | more than you can afford. Start small and then |
| understanding your client's needs and | | | | expand, because at the end of the day the best |
| requirements, mastering the art of selling, getting | | | | marketing is word of mouth. |
| your marketing efforts just right, planning for | | | | Perfecting your massage therapist and client |
| foreseeable dips and challenges, balancing your | | | | relationship is fundamental to your business |
| work-life balance, and embracing self-employment. | | | | success. Get inside their skin and try and |
| Let's start with attitude. It goes without saying | | | | anticipate their needs and requirements. Take the |
| that a positive, determined and resilient attitude is | | | | time to understand their motivations, get |
| the foundation for any successful enterprise. You | | | | feedback from them and maintain a warm |
| will face a variety of challenges from finding the | | | | relationship through regular mailings, birthday cards |
| best location, sourcing your massage supplies and | | | | or emails. This will put you head and shoulders |
| filing your taxes. Taking the time to be realistic in | | | | above your competition. |
| your planning will prevent and reduce your stress. | | | | Finally seek business management advice and |
| Take small measured steps, rather than giant | | | | planning from your local business support office. |
| leaps, and always seek help or advice if you are | | | | These people should guide you into creating a |
| not sure about anything. Why not approach | | | | business plan, managing money and taxes and |
| successful massage therapist and get some tips | | | | any regulations that you will need to have in place. |
| from them. Everyone likes to be acknowledged | | | | Time spent in planning and organizing will save |
| and appreciated, and they will be flattered by | | | | your months of heart ache and stress! |